Love it or hate it, everyone from high school math teachers to Justin Timberlake has been dumping buckets of ice water over their heads to raise awareness for Lou Gehrig’s disease—a movement that’s raised more than $5.5 million for the ALS Association since July 29, compared to $32,000 in the same period last year.
But not every challenge video is created equal. Acknowledging the cause, reacting well to the pour, using a decently-sized bucket—there’s a real art to making a charitable splash. Here, the best celebrity contributions.
10. Emmy Rossum
A bikini-clad Rossum also took the ALS challenge as an opportunity to plug her new movie, You’re Not You, by nominating her co-stars Josh Duhamel and Hilary Swank.
9. Mark Zuckerberg
Of course the Facebook founder used a blue recycling bin as a bucket. Kind of wish he did it in a hoodie, though.
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