Roku is working to streamline the video streaming process.
While consumers have long been able to use a Roku box to watch streaming internet TV on their screens, the company announced Tuesday that it will bring the screen to the Roku, with its first ever built-in smart television available in stores come September.
The Saratoga, Calif.-based company is working with Hisen and TCL to create a line of Roku-powered TVs that offer streaming options from thousands of apps — including Netflix, Hulu Plus, HBO Go, and music sites apps like Pandora — just like the box version. According to Roku’s site, pre-orders are available on Amazon.
The 32-inch to 55-inch TCL Roku televisions will be available for between $230 and $650. Hisense will be offering four different sizes, ranging from 40″ to 55″, although prices have yet to be announced.