Facebook Sorry for Rejecting Ad Over ‘Gory’ Photo of Infant

TIME

Hudson Azera Bond is only two months old, but the infant is already fighting for his life. Diagnosed with a heart condition known as cardiomyopathy when he was just seven days old, Hudson needs a vital heart transplant, which his family is attempting to raise money for through a Facebook page called Hudson’s Heart. Hudson’s father, Kevin Bond, even attempted to boost traffic to the page — and the cause — by purchasing a $20 paid ad from the social networking site.

But Facebook initially rejected the ad, issuing a form response last weekend that deemed the accompanying photo of Hudson — who is hooked up to multiple machines and tubes — as “scary, gory, or sensational and evokes a negative response.” Unsurprisingly, the family was incredibly “hurt” by the company’s description of their son.

Facebook, which isn’t new to photo controversies, has since reversed the decision…

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